7thonline Unveils Significant Change to its Corporate Brand
Redesign Embodies Forward Thinking and Commitment to the Growing Needs of a Global Customer Base
New York, NY – September 9, 2011 – 7thonline, the leading provider of cross channel merchandise planning and assortment management to the retail and wholesale industry, today unveiled the most sweeping transformation of its corporate identity in the company's history. The redesigned brand was created in-house to reflect today's 7thonline, a global customer-centric company built on a continuing history of innovation, thought leadership, and cutting-edge products and services that drive profitability for the retail industry.
“We have transformed 7thonline into a truly global business that aligns closely with our retail and vendor customers and their merchandise planning and assortment management needs,” said Max Ma, CEO of 7thonline. “Our new brand reflects who we are, the markets we serve, and the innovation that differentiates us in our industry. We have invested heavily in people and infrastructure so we can deliver world-class solutions, including our proprietary business intelligence and analytics platform as well as offering all of our solutions in the cloud. We have also opened a new support center at our Asia Pacific headquarters.”
The new branding includes a modified logo, corporate color changes, expanded messaging to include additional offerings and a new website that is more engaging and user friendly. These changes will facilitate more effective communication in new multi-media platforms.
“Our brand is one of our most prized assets and the value it represents is important to the organization. Our customers, our employees, and our partners connect the most with what the brand stands for - customer centric products and services, thought leadership, quality, and passion. Today, we are strengthening all elements of our operation and it was time to have our outward facing image match our global growth strategy” added Mr. Ma.
About 7thonline
7thonline is the leading provider of cross channel merchandise and assortment management solutions to the retail and wholesale industry. The company's cloud and enterprise software enables more effective planning, demand forecasting, and optimization for global and fast growing brands. 7thonline's embedded business intelligence and analytics offer multi-channel inventory visibility for retailers, eCommerce, and vendors allowing for greater operational performance, increased sales, reduced markdowns, and improved margins. Customers include G-III Apparel Group, GRI Retail Group, Michael Kors, Nautica, Oakley, Patagonia, Phillips-Van Heusen, Under Armour, VF, and others. 7thonline is headquartered in New York City with global offices. For more information, please visit www.7thonline.com.